Mailchimp
Mailchimp — Birthday journey
A birthday message is followed by a coupon-redemption check, a thank-you branch, and reminders for people who have not redeemed.
Zoom to inspect the original workflow. Scroll horizontally and vertically to explore its branches.
THE BRIEF
Purpose before pixels.
Show the trigger, timing, message order, and branching decisions for this lifecycle journey.
THE APPROACH
A considered experience.
A birthday message is followed by a coupon-redemption check, a thank-you branch, and reminders for people who have not redeemed. This is a supplied visual concept. Account configuration, event eligibility, consent, and suppression rules require validation before implementation.
THE DELIVERABLES
What’s included.
- Cropped automation-chain visual
- Trigger and delay illustration
- Branch and message planning
PROJECT CONTEXT
A transparent perspective.
This is an illustrative design concept, not a live client campaign. No measured results or performance improvements are claimed.