Klaviyo
Leaf & Light — Post-purchase care
A little care goes a long way. An image-led post-purchase care email for the fictional Leaf & Light brand.
THE BRIEF
Purpose before pixels.
Find the right care routine for your new plant.
THE APPROACH
A considered experience.
A custom HTML email combining branded typography, editorial photography, responsive layouts, and Klaviyo footer tags. Send after fulfillment/delivery as appropriate. Link to the correct species guide; decorative plant image is not personalized order content.
THE DELIVERABLES
What’s included.
- Live responsive design preview
- Original import HTML
- Matching image-assets ZIP
- Subject and preheader notes
- Import and customization instructions
PROJECT CONTEXT
A transparent perspective.
This is an illustrative design concept, not a live client campaign. No measured results or performance improvements are claimed.