Klaviyo
A thoughtful second chance.
An illustrative cart recovery journey that respects a customer’s purchase status.
CART RECOVERYConcept
TRIGGERCheckout started
AFTER 1 HOURStill thinking it over?
◷ Wait 23 hours
Has placed an order?
YES
Exit journey ✓
NO
A helpful reminder
THE BRIEF
Purpose before pixels.
Offer timely reminders without continuing to email customers who have already purchased.
THE APPROACH
A considered experience.
Wait one hour, check for a purchase, then send a reminder if needed. Repeat checks before the 24-hour and 72-hour follow-ups; exit when an order is placed.
THE DELIVERABLES
What’s included.
- Conditional recovery workflow
- Three follow-up message briefs
- Purchase exit logic
PROJECT CONTEXT
A transparent perspective.
This is an illustrative design concept, not a live client campaign. No measured results or performance improvements are claimed.